The Scale of the Problem

Shopify's 1.75M merchants processed $235B in 2024.

Bot-driven cart stuffing, credential stuffing, and promo abuse cost Shopify merchants billions every year. Standard IP-based rules fail against today's sophisticated bot operators who rotate residential proxies, cycle device profiles, and run headless browsers at scale. The problem is not traffic volume. It is the absence of a persistent identity signal.

$235B
Shopify GMV processed in 2024
35%
Bot traffic share on ecommerce platforms
$12B+
Annual ecommerce fraud loss